Restaurant · Puerto Rico
El Viejo Almacén
A full digital strategy that turned a traditional brand into a constantly growing community.
- Client
- El Viejo Almacén
- Location
- Puerto Rico (Guaynabo, San Juan and Old San Juan)
- Industry
- Argentine restaurant
- Services
- Social media · Video production · Graphic design · Seasonal campaigns · Event coverage
The challenge
El Viejo Almacén, one of Puerto Rico's best-known Argentine restaurants, wanted to strengthen its digital presence, expand its reach and build an engaged community that would drive more reservations and recognition.
What we did
We built a comprehensive strategy combining content planning, video production, graphic design, seasonal campaigns, event coverage, social media management and ongoing performance optimization.
We promoted offers, menu launches, special events, holidays and branding campaigns, keeping communication active and consistent all year round.
The result
The community grew steadily to more than 64,900 followers across Facebook and Instagram — +369.6% growth — with a monthly reach of over 310,000 people.
Growth didn't come from one viral post, but from strategy, creativity and consistency.